BRINGING STORIES TO LIFE
Design is storytelling without words. This portfolio highlights projects that express ideas, evoke emotions, and bring stories to life. Each piece represents a collaboration that is crafted with care, designed with purpose, and tailored to create meaningful connections.
Explore the portfolio by section to see how strategy and creativity come together in different forms. From brand identity to digital experiences, each project offers a glimpse into the process, challenges, and solutions that shaped the final work. Whether you’re curious about visuals, user experience, or the operations behind the design, you’ll find a range of stories that showcase both craft and impact.
BRAND IDENTITY
A Cohesive Brand Experience for Abebe Estates Roastery
Abebe Estates Roastery is more than a coffee brand; it’s a journey from bean to cup, rooted in ethical sourcing and rich, complex flavors. The goal of this project was to craft a cohesive branding campaign that captures the essence of the roastery’s experience.
From logo variations and product packaging to van wraps, every design element works in harmony to reflect Abebe’s commitment to sustainability, fair trade, and artisanal craftsmanship. The result is a brand that resonates with urban professionals, home baristas, and ethically minded consumers who value quality, transparency, and community.
CONFERENCE PROMOTION
As the designer for the Think Big Conference campaign, my focus was on creating a bold and inspiring visual identity that reflects the conference’s mission of empowering women entrepreneurs. Sponsored by BoldBloom Network, the event targeted ambitious women in industries like technology, wellness, retail, and consulting, emphasizing themes of empowerment, innovation, and collaboration. Using a dynamic color palette of teal, purple, and white, I designed materials that would resonate with attendees at all stages of their entrepreneurial journey, reinforcing the message to “Be Bold & Brave.”
Creating a Bold Visual Identity for Empowering Women Entrepreneurs
DIRECT MAIL POSTCARDS
Bright Savings, Sustainable Future: The Tyrion Energy Group Solar Campaign
This direct mail campaign for Tyrion Energy Group is designed to educate and engage homeowners in North Carolina and the southeastern U.S. about the financial and environmental benefits of solar energy. Through a striking visual identity, bold headlines, and persuasive messaging, the campaign highlights how solar power can reduce energy costs, provide tax incentives, and support sustainability. The 7x5 postcards utilize vibrant colors and compelling design to capture attention, driving prospective buyers to take action and explore affordable, eco-friendly energy solutions tailored to their needs.
SOCIAL MEDIA CAMPAIGN
DigitalPMP: Elevating Project Management Through Design & Strategy
DigitalPMP is a dynamic personal brand designed to connect and inspire project managers on Instagram and LinkedIn. As the designer, I developed a bold and engaging visual identity, featuring a logo that incorporates a conversation box that symbolizes clear communication, a cornerstone of successful project management. A vibrant color palette of orange and purple reinforces professionalism, energy, and approachability, ensuring a strong and consistent brand presence. The social media post designs further enhance engagement by delivering insightful, actionable content that helps project managers streamline workflows, improve collaboration, and excel in their careers.
TRAVEL MAGAZINE
Designing an Immersive Experience for The Scottish Wanderer
As the designer of The Scottish Wanderer travel magazine, I created a visually rich layout that immerses readers in Scotland’s breathtaking landscapes and cultural wonders. Striking photography, dynamic typography, and a balanced grid structure work together to captivate and inform, while a vibrant color palette inspired by Scotland’s natural beauty enhances the storytelling. Each spread seamlessly blends history, traditions, and modern-day experiences for an engaging and immersive reading experience.
PHOTOGRAPHY
Capturing Stories Through the Lens
Photography allows me to explore the beauty of nature and the world around me, turning everyday moments into visual narratives. I’m passionate about discovering unique perspectives, whether it’s the quiet details of nature or the vibrant energy of a city street. Through my lens, I want to tell stories that inspire connection, curiosity, and a deeper appreciation for the world we share.